Expected Date: October 2016
Expected Price: Rs 8 Lakh - 13 Lakh(Estimated Ex-Showroom Price)
Fuel Type: petrol | diesel
Skoda Auto India Private Limited, a subsidiary of the multinational Czech automotive major Skoda (part of Volkswagen Group), has launched a new ad campaign for its Rapid sedan in the domestic market on February 11, 2013. The new Skoda television commercial is aptly titled 'Driven by Excellence' and underlines the youthful spirit and elegant design language of the stylish luxury model. The Rapid saloon featured in the commercial signifies a young Indian’s penchant for excellence. Expressing his views on the new enticing Rapid commercial campaign targeting domestic car enthusiasts, Kamal Basu, Head, Marketing, Skoda Auto India, was quoted as saying, “When one looks at Skoda Rapid, it creates instant affinity and once driven, amazes with the way it relates to the owner.
Skoda Rapid Overview:
Skoda is about to tweak its entry-level sedan – the Rapid. The C-segment sedan was introduced back in November 2011 and since then has been tweaked and updated regularly. While most of the updates were technical and some added vinyl, this tweak is more of a facelift.
While the body shell remains the same, the Rapid gets cosmetic upgrades. The new Skoda Rapid is based on the company’s new design philosophy. The front sports an edgier design with sharper headlights and a restyled grille. The fenders and the front bumpers have been redesigned for a modern appeal. The bumper at the rear has been smoothened out on the edges for a neat finish. The sides resemble the current generation but the car features new alloy wheels to complement the new look. The facelift model might also get electronically adjustable and foldable ORVMs.
The Skoda Rapid always featured a decent interior design. This time around, the facelift will get new seat fabrics, front seat armrest and dual tone interior combination. The new model will also get Climatronic-automatic AC with dust and pollen filter, and rear AC vents. The interiors will have a premium feel to it. The Skoda Rapid facelift might get new features like a new Mirror Link touchscreen infotainment system with a reverse camera option, cruise control and rain sensing wipers. In terms of safety, the new Rapid will offer standard airbags and ABS with EBD.
The new Skoda Rapid will retain the existing engine options in India. The 1.6-litre petrol engine generates around 103bhp of power and 153Nm of torque and will be offered in a five-speed manual and an optional six-speed automatic transmission. The diesel, on the other hand, will continue to be offered with a 1.5-litre engine that generates 103bhp of power, and it will come mated to a five-speed manual or a seven-speed automatic transmission option.
The C-segment sedan competes with its sibling, the Volkswagen Vento along with the Maruti Suzuki Ciaz, Honda City, Hyundai Verna, Nissan Sunny and Renault Scala. Skoda cars are known for their build quality and the Rapid also has a nice ride and handling package.
Skoda Rapid Specifications:
1.5 litre diesel engine | Power: 103 Bhp | Torque: 250 Nm | Transmission: 5-Speed MT/ 7-Speed AT
1.6 litre petrol engine | Power: 104 Bhp | Torque: 153 Nm | Transmission: 5-Speed MT/ 6-Speed AT
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